Elevating your Service Organization’s Excellence
by Embracing the Value of True Hospitality

Elevating your Service Organization’s Excellence
by Embracing the Value of True Hospitality

  • Very Inspirational

  • Highly Practical

  • For Everyone

True Hospitality: Essential in Our Digital Society

In today’s increasingly disconnected society, face-to-face interactions are becoming increasingly scarce in comparison to the vast array of digital connections that exist in the form of likes, clicks, and followers.

The rise of social media has fundamentally altered the way in which we interact with one another, particularly during our formative years from birth to adolescence, potentially altering human nature itself. This begs the question, is human nature truly at risk? To preserve the essence of real human connections, experiences and relationships, it may be necessary to consciously prioritize and make time for personal interactions and connections. This shift in focus is also relevant for companies looking to attract the best talent and drive inspiration. And want to create a hospitable working environment with True Hospitality. To truly create a sense of belonging and community, it is vital to prioritize real-life human connections and experiences.

True Hospitality by:

  • Creating a welcoming and supportive work environment for talents in a fast-paced and competitive workplace.
  • Establishing a company culture that prioritizes soft skills and attracts top talents to join the organization.
  • Building a world-class service organization that exceeds client expectations through personalized, human-centered interactions.
  • Crafting a truly hospitable experience in the finest hotels and resorts around the world, offering guests five-star-plus service.
  • Developing a cutting-edge community strategy that fosters safe and secure environments for residents in cities and emerging countries.

Mastering the Art of Exceptional Hosting: Impress Your Guests, Clients, and Community

Becoming a

WOW Company

True Hospitality is the key to delivering exceptional service for companies and organizations operating in any industry. By adhering the value and power of True Hospitality, organizations can understand the fundamental principle of making people feel welcomed and at home in unfamiliar surroundings. The lessons and inspirations on True Hospitality help service personnel comprehend that delivering outstanding service is not based on luck, but rather on a tried-and-true formula that propels them to a higher level of Hospitality expertise. Implementing the Lessons of Hospitality sets organizations on the path to becoming a WOW-Company, known for delivering superior customer experiences and making a lasting impression.

True Hospitality happy people

Meet our True Hospitality Speakers

  • Luc van Bussel, Chief Hospitality, keynote speaker about Hospitality and author

    Luc van Bussel

    Hilversum | The Netherlands

    Luc is the Founder of Chief Hospitality: an international platform of keynote speakers on True Hospitality in a Digital Society. Luc is a visionary leader who understands the importance of Hospitality in the digital age. As the Founder of Chief Hospitality, he is a leading voice on how Hospitality can provide a warm and nurturing foundation for building genuine connections person-to-person. ...

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  • Chief Hospitality Keynote speaker Colin Burns

    Colin Burns

    New York | USA

    As one of the preeminent private club managers in the US, Colin helped set new standards at a one of the world’s most renowned private clubs, Winged Foot Golf Club. The name is synonymous with championship golf, elegance and a warm and embracing environment. When Colin arrived in 1991 his mission was simple, make the club as great as its reputation; this was no simple task. A very traditional club set in its ways. ...

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  • Chief Hospitality Keynote speaker Paul Geraeds

    Paul Geraeds

    Rotterdam | The Netherlands

    Imbued with an unwavering passion for marketing and tourism, Paul has been a pillar in the hospitality industry for over three decades. His roles in varied management capacities, as a distinguished supervisor, and as an independent consultant, have allowed him to cultivate a wealth of knowledge and experience. His fascination with human behavior was forged through the fires of managing diverse international teams across various markets. ...

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  • Chief Hospitality Keynote speaker Madiha Mouchtak sitting on a chair

    Madiha Mouchtak

    Amsterdam | The Netherlands

    Madiha is a sought-after Business Mentor and Accelerator, renowned for her practical and no-nonsense approach to driving sustainable transformation across diverse industries. She is the Netherlands Country Chair for Sustainable Businesses with the G100 and a respected Advisory Board Member at the Global Artificial Intelligence Forum. Her extensive background as a Clinical Rapid Transformational Coach/Therapist adds a unique perspective to her work. ...

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More speakers

This is why we do what we do.

“Luc was a guest at a strategy off-site of our organization HeadFirst Group. We asked him about his growth mindset, how he allowed his organization to grow exponentially and what inspired him to create a contemporary corporate culture. Thinking big in actions and gestures in the broadest sense was his motto. This also includes the grand reception of new employees with a brass band at the station. Bottom line it’s about attention and professional friendliness: In his words, company warmth. We decided on a Chief Happiness and to embrace this cultural vision of good employership.”

Chief Hospitality review Marion van Happen

Marion van Happen,
CEO | HeadFirst Group

“I was able to experience 2 training courses on hospitality in healthcare, provided by Luc, Saviëlle Roemeling and Ingrid van der Wal, in the Berghotel and in the Eenhoorn Meeting Center. Very nice to learn how knowledge from the hotel industry about hospitality can be shaped in the healthcare world according to a proven method. Luc knows how to touch and inspire his guests with beautiful, self-created words, but above all by exuding hospitality in how he treats people. Nice to see that by being yourself, you can make a difference for someone else. Hospitality is a choice. Hospitality means I’m here for you!”

Chief Hospitality review Imre Bunnik

Imre Bunnik,
Psychosocial Therapist | Transpersonal Counselor Vitae Counseling | Team leader Beweging 3.0

”A critical audience, the very last session of three course days and that too on Saturday afternoon; these were the challenges Luc faced. And yet, in those last few hours of our KPN NBA Mastercourse, an unprecedented energy and a lot of endorphins were released. Luc is a speaker like no other. Because of his appearance and soft accent, but especially because of the way he knows how to touch his audience. You can’t conclude a training course or community meeting better than with connector Luc, especially if your core business is connecting.”

Chief Hospitality review Graziella Wijenbergh

Graziella Wijenbergh,
Director Network Intelligence & Communications | KPN

Read more reviews

The art of
True Hospitality 

in our digital society

“The art of True Hospitality is crucial in our digital society, organizations. It is what defines us as humans living in harmony with one another. Without Hospitality, everything would look bleak and uninviting. Every person who enters a new environment, whether it be a new country, community, organization, or family needs a warm welcome by a host. However, creating a hospitable atmosphere requires effort and dedication, as well as a commitment to the principles of True Hospitality. Let’s join hands and work together to make the world a more welcoming and hospitable place by embracing the Law of True Hospitality.”

Luc van Bussel

The Missing Place

A New Corporate Habitat

Writing, for me, is a way to understand what happens between people. What we feel but do not always name. What we sense is shifting. In words, things become clearer. Sometimes they even open new possibilities.

Luc van Bussel’s new book, The Missing Place (2026 – ENG), explores a quiet transformation we have all experienced. Work continued. Results kept coming. And at the same time, something deeper changed. The place where work became human disappeared.

The Missing Place shows why work lost its place and how we can come back together again. It reveals that the office was never just a building, but a carrier of trust, rhythm, and human connection. Now that this place is no longer self evident, we have the opportunity to design it again. At its core, this book introduces a new corporate habitat. A way of working where people do not return because they must, but because it matters. Where culture is not described, but felt. Where arrival, attention, and everyday moments shape real connection.

The Missing Place is an invitation to move forward. To consciously create environments where people want to arrive, stay, and contribute. And where work becomes human again.