“The Best Service in Seven Steps”
Keynote

The best service does not come out of the blue. In this keynote, the participants are inspired with a unique service & Hospitality formula that works for every organization, guaranteed. The best service always arises between two people who get to know each other. How do you turn an unknown customer, guest, consumer or employee into a warm relationship? How does that actually work? Look for the reactions of many participants and clients in our reviews.

  • Very Inspirational

  • Highly Practical

  • For Everyone

Keynote program

During the Hospitality keynotes, Luc van Bussel takes the participants into his world of Hospitality. The program is a revealing inspiration about the essence of Hospitality in society, in business and in everyone’s private life. The aim of the keynotes is to bring people back to the power and essence of warm human connections. Those connections suffer from the digitization of contacts and transient connections. Only real encounters will make real connections. The question is: How do you ‘connect’? According to Luc van Bussel, Hospitality is the art of connecting with each other, both privately and professionally. “People cannot live without each other. They continue to visit and meet each other. In this digital society, human encounters and connections make the difference. When everything becomes digital, human language makes the difference again!” (quote Luc van Bussel)

What to expect

  • In a keynote of 60 minutes, the participants are taken into the world of Hospitality

  • An inspiring opening about indifference versus attentiveness

  • Hotel Germaine, the five-star hotel where Luc was born and his Hospitality bug started

  • The home feeling. How do you make that? How do you make people feel at home elsewhere?
  • The cooling of society. What is connection for Generation Z: The Wizzkids?
  • What is Hospitality? What do we not learn at school, training or university?
  • Three human barriers to overcome
  • The action-reaction principle of compounds: who takes the first step?

  • The Hospitality test with the public

  • Presentation of the Hospitality Certificate for all participants (with live keynote)

  • The digital revolution requires a human response

What not to miss?

  • Unique inspiring videos
  • Humor from start to finish
  • Personal stories and anecdotes
  • Many practical tips to start tomorrow
  • Challenging statements, revealing information
  • Feeling at home in a presentation about feeling at home
Luc van Bussel Hospitality at Home on stage

Meet our True Hospitality Speakers

  • Luc van Bussel, Chief Hospitality, keynote speaker about Hospitality and author

    Luc van Bussel

    Hilversum | The Netherlands

    Luc is the Founder of Chief Hospitality: an international platform of keynote speakers on True Hospitality in a Digital Society. Luc is a visionary leader who understands the importance of Hospitality in the digital age. As the Founder of Chief Hospitality, he is a leading voice on how Hospitality can provide a warm and nurturing foundation for building genuine connections person-to-person. ...

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  • Chief Hospitality Keynote speaker Colin Burns

    Colin Burns

    New York | USA

    As one of the preeminent private club managers in the US, Colin helped set new standards at a one of the world’s most renowned private clubs, Winged Foot Golf Club. The name is synonymous with championship golf, elegance and a warm and embracing environment. When Colin arrived in 1991 his mission was simple, make the club as great as its reputation; this was no simple task. A very traditional club set in its ways. ...

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  • Chief Hospitality Keynote speaker Paul Geraeds

    Paul Geraeds

    Rotterdam | The Netherlands

    Imbued with an unwavering passion for marketing and tourism, Paul has been a pillar in the hospitality industry for over three decades. His roles in varied management capacities, as a distinguished supervisor, and as an independent consultant, have allowed him to cultivate a wealth of knowledge and experience. His fascination with human behavior was forged through the fires of managing diverse international teams across various markets. ...

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  • Chief Hospitality Keynote speaker Madiha Mouchtak sitting on a chair

    Madiha Mouchtak

    Amsterdam | The Netherlands

    Madiha is a sought-after Business Mentor and Accelerator, renowned for her practical and no-nonsense approach to driving sustainable transformation across diverse industries. She is the Netherlands Country Chair for Sustainable Businesses with the G100 and a respected Advisory Board Member at the Global Artificial Intelligence Forum. Her extensive background as a Clinical Rapid Transformational Coach/Therapist adds a unique perspective to her work. ...

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More speakers

This is why we do what we do.

“Luc was a guest at a strategy off-site of our organization HeadFirst Group. We asked him about his growth mindset, how he allowed his organization to grow exponentially and what inspired him to create a contemporary corporate culture. Thinking big in actions and gestures in the broadest sense was his motto. This also includes the grand reception of new employees with a brass band at the station. Bottom line it’s about attention and professional friendliness: In his words, company warmth. We decided on a Chief Happiness and to embrace this cultural vision of good employership.”

Chief Hospitality review Marion van Happen

Marion van Happen,
CEO | HeadFirst Group

“I was able to experience 2 training courses on hospitality in healthcare, provided by Luc, Saviëlle Roemeling and Ingrid van der Wal, in the Berghotel and in the Eenhoorn Meeting Center. Very nice to learn how knowledge from the hotel industry about hospitality can be shaped in the healthcare world according to a proven method. Luc knows how to touch and inspire his guests with beautiful, self-created words, but above all by exuding hospitality in how he treats people. Nice to see that by being yourself, you can make a difference for someone else. Hospitality is a choice. Hospitality means I’m here for you!”

Chief Hospitality review Imre Bunnik

Imre Bunnik,
Psychosocial Therapist | Transpersonal Counselor Vitae Counseling | Team leader Beweging 3.0

”A critical audience, the very last session of three course days and that too on Saturday afternoon; these were the challenges Luc faced. And yet, in those last few hours of our KPN NBA Mastercourse, an unprecedented energy and a lot of endorphins were released. Luc is a speaker like no other. Because of his appearance and soft accent, but especially because of the way he knows how to touch his audience. You can’t conclude a training course or community meeting better than with connector Luc, especially if your core business is connecting.”

Chief Hospitality review Graziella Wijenbergh

Graziella Wijenbergh,
Director Network Intelligence & Communications | KPN

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The Missing Place

A New Corporate Habitat

Writing, for me, is a way to understand what happens between people. What we feel but do not always name. What we sense is shifting. In words, things become clearer. Sometimes they even open new possibilities.

Luc van Bussel’s new book, The Missing Place (2026 – ENG), explores a quiet transformation we have all experienced. Work continued. Results kept coming. And at the same time, something deeper changed. The place where work became human disappeared.

The Missing Place shows why work lost its place and how we can come back together again. It reveals that the office was never just a building, but a carrier of trust, rhythm, and human connection. Now that this place is no longer self evident, we have the opportunity to design it again. At its core, this book introduces a new corporate habitat. A way of working where people do not return because they must, but because it matters. Where culture is not described, but felt. Where arrival, attention, and everyday moments shape real connection.

The Missing Place is an invitation to move forward. To consciously create environments where people want to arrive, stay, and contribute. And where work becomes human again.