Value by Surprise on Purpose

Chief Hospitality Value on purpose insight mei 2023

The Art of Valuing Others: Unleashing the Power of Surprise in the Service Industry

In the bustling world of the service industry, where interactions with customers and clients form the bedrock of success, the art of valuing others takes center stage. Every encounter presents an opportunity to create memorable experiences, foster lasting relationships, and leave an indelible mark on people’s lives. One powerful tool that can elevate your service to new heights is the element of surprise. By going beyond the expected, you can unlock a world of joy, appreciation, and connection that resonates deeply with those you serve. In this article, we delve into the transformative power of surprise and how you can harness it to elevate your service and inspire those around you.

1. Defying Expectations:

In a world where routine and predictability are often the norm, the power of surprise lies in defying expectations. As a service professional, you have the opportunity to create a sense of wonder and awe by going above and beyond what is anticipated. Surprise your customers with unexpected gestures, personalized touches, or small acts of kindness. By surpassing their expectations, you not only make their day but also demonstrate your dedication to providing exceptional service.

2. Creating Memorable Experiences:

Surprise has the remarkable ability to etch lasting memories in people’s minds. By incorporating surprises into your interactions, you create an emotional connection that lingers long after the service is rendered. Whether it’s a complimentary upgrade, a handwritten note, or a heartfelt compliment, these small yet meaningful surprises will be cherished and shared. Each surprise becomes a story that your customers eagerly recount, spreading positive word-of-mouth and establishing your reputation as a service provider who genuinely values their patrons.

3. Building Authentic Relationships:

In the service industry, the relationships you build with customers are invaluable. Surprises serve as catalysts for forging authentic connections. By taking the time to understand your customers’ preferences, needs, and aspirations, you can tailor surprises that resonate on a personal level. This deepens the bond between you and your customers, transforming them into loyal advocates who return time and time again. Authentic relationships built on the foundation of surprise create a sense of belonging and make customers feel genuinely valued.

4. Spreading Positivity:

Surprise acts as a beacon of positivity, illuminating even the dullest of moments. A simple surprise has the power to turn someone’s day around, to uplift their spirits, and to inspire them. In the service industry, you have the privilege of brightening people’s lives by infusing surprise into their experiences. Embrace the opportunity to bring joy, laughter, and happiness into your customers’ lives through unexpected surprises. By radiating positivity, you create a ripple effect that extends far beyond the boundaries of a single interaction.

5. Inspiring Others:

The art of valuing others through surprise not only impacts customers but also serves as an inspiration to those around you. By consistently surprising and delighting your customers, you set a standard of service excellence that motivates and inspires your colleagues. Your actions become a catalyst for a culture of care, where every team member strives to exceed expectations and create magical moments for customers. By inspiring others, you contribute to a collective commitment to valuing every individual who walks through your doors.


when wielded with intention and care, has the power to transform the service industry. By going beyond the expected, creating memorable experiences, building authentic relationships, spreading positivity, and inspiring others, you can unlock a realm of possibilities in valuing those you serve. Embrace the art of surprise, infuse it into your interactions, and witness the profound impact it has on your customers, your team, and yourself. Remember, it is in the art of valuing others that you truly find the fulfillment and purpose that comes with serving in the service industry.

As you embark on your journey of incorporating surprise into your service, remember that it’s the small, thoughtful gestures that often make the biggest impact. Take the time to listen attentively, observe closely, and anticipate the needs and desires of your customers. Let your creativity and imagination guide you as you brainstorm unique surprises that will leave a lasting impression.


the element of surprise as an integral part of your service philosophy. Make it a priority to continually innovate and surprise your customers in unexpected ways. Encourage your team members to share their ideas and collaborate on creating delightful surprises together. Remember, the power of surprise is not limited to extravagant gestures but lies in the genuine intent to bring joy and make a difference in someone’s day.


underestimate the power of a heartfelt smile, a warm greeting, or a sincere “thank you.” These simple acts of kindness, delivered consistently and authentically, can be surprising in their own right. The art of valuing others through surprise begins with cultivating a genuine appreciation for the people you serve and a commitment to making a positive impact in their lives.

As you embark on your journey in the service industry, let the power of surprise guide you. Embrace the opportunity to create extraordinary moments, forge meaningful connections, and inspire those around you. By valuing others through the art of surprise, you have the ability to transform not only your customers’ experiences but also your own sense of fulfillment and purpose.

Remember, in a world that often lacks genuine human connection, you have the power to make a difference – one delightful surprise at a time.

7 June 2022 |